Intellectual Property

San Diego Trademark Lawyers

Trademarks are a valuable asset to any business. Virtually every well-known and successful company has a recognizable trademark to help consumers identify its products or services easily. An effective trademark can help reinforce brand identity in consumers faced with more and more choices in an increasingly competitive marketplace.

Our experienced and dedicated San Diego trademark attorneys can guide you through the registration process, help you take the appropriate measures to manage and control your trademark ownership, or enforce or defend your ServiceMark rights in litigation.

Trademark Services

The breadth of marks a business may use to indicate that it is the source of particular goods or services includes distinctive logos, words, phrases, slogans, designs and domain names. In some instances, unconventional sources of recognition such as colors, three-dimensional features, smells, and sounds may be subject to trademark protection if they identify the source of the associated goods or services.

The San Diego trademark lawyers of Higgs Fletcher & Mack commonly assist clients with a variety of trademark and associated intellectual property matters including:

• Creating corporate policies regarding appropriate use of company trademarks
• Performing trademark clearance searches and provide availability and infringement opinions
• Developing and managing trademark policing activities worldwide
• Assisting with trademark applications for registration and approval from the US Patent and Trademark Office (PTO), Food and Drug Administration (FDA), Alcohol, Tobacco, Tax and Trade Bureau (TTB), U.S. Customs and Border Patrol (CBP), and other state and international authorities
• Assisting with administration of bankruptcy and reorganization matters involving intellectual property
• Enforcing and defending trademark rights through opposition or cancellation actions before the Trademark Trial and Appeal Board (TTAB)
• Enforcing and defending trademark rights through infringement suits in State or Federal Court
• Reviewing, clearing and protecting advertising and brand awareness campaigns
• Successfully arbitrating the transfer of brand-related registered domain names by utilizing Uniform Domain Name Dispute Resolution Policies ("UDRP") promulgated by the Internet Corporation for Assigned Names and Numbers ("ICANN")

However, companies can easily lose their trademark rights if they allow them to become diluted or fail to employ the proper strategies for maintenance and control. A business may also lose its rights to a mark if it becomes the generic term for the businesses goods or services. Because it can be difficult if not impossible to reverse this type of damage, it is imperative for every business to consult with an experienced trademark attorney.

Contacting A Trademark Attorney in San Diego

If you have questions about how to go about protecting the word, symbol, or phrase that identifies your brand, please contact the San Diego trademark attorneys at Higgs Fletcher & Mack. Our attorneys have consulted individuals and business entities from diverse industries on how to secure and enforce trademark rights. Our dedication to exploring current trends in intellectual property theory and practice make us well prepared to represent you.

Fill out our free initial contact form, and let us help you with your trademark needs today.